Yesterday I participated in a teleforum sponsored by the Marketing Communicators Section of IACP. Dana McCauley, owner of Dana McCauley and Associates, a firm that tracks food marketing trends, was the speaker. Her survey found that 48% of people without kids find it difficult to find recipes for two. Empty nesters and families use recipes the most often. One of the other participants commented that because of the downturn in the economy it's possible that people will be eating at home more often. In addition Dana also provided suggestions for recipe and new product development specifically targeted at boomers. All this information is very encouraging to me as I work on The Ultimate Empty Nesters Cookbook.
Dana has a newsletter on trends and an interesting blog that I've added to my links. http://email@example.com